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ARE YOU KIND ONLINE? KIDZWORLD WANTS YOU (AND THE WORLD) TO BE

(Vancouver, BC) International kids social network, Kidzworld has launched its latest anti-bullying initiative, Be Kind Online. The initiative is web based and sponsored by Kidzworld. Its message is simple: “be kind online”. In response to the growing trend and fear of cyber bullying, Kidzworld took to the web to create a program targeting kids but also offering information and support to educators and parents. Believing that people are good but need some guidance, keeping the message simple and encouraging everyone to be kind online is the central message of the campaign.

“The online safety of our users has always been paramount to all of our efforts,” comments Kidzworld president and founder, Allen Achilles. “Over the past 10 years I’ve seen the web landscape change and while other issues do exist, anti-bullying, including anti-cyber bullying have taken front stage. We’ve been increasing our focus on this worldwide problem through articles and quizzes for our users, but we’re ramping all that up with this new online initiative, Be Kind Online. Our kids are talking about it, so why shouldn’t we?”

The initiative is fully sponsored by Kidzworld but operates as a separate website. It provides anti-bullying and web safety resources including owner-based content, educational information pulled from external sites, resource organizations and statistics. A Twibbon has also been created so supporters can show their support for the program to their own social networks.

Achilles adds, “The Be Kind Online project is something we’ve all worked on and are thrilled to launch. As October is international anti-bullying month, the timing is perfect. By sharing the message of how easy and important it is to be kind online, we’re enabling and empowering site visitors to be a part of the change. We are bringing to the forefront the impact of everyone’s actions online, with a particular focus on kids and teens.”

In support of other organizations combating bullying, Be Kind Online chose 5 not-for-profits across the world that are fighting bullying and offering support for kids and teens of all races, communities and sexual orientations.

To learn more about Be Kind Online please visit www.bekindonline.org or email info@bekindonline.org.

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Media Contact:

Kim Bowie

kim@kidzworld.com

604.790.2301

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