National Children's Oral Health Foundation to Partner with Tooth Fairy 2
Larry the Cable Guy and Brady Reiter from the all-new movie Tooth Fairy 2, have joined with National Children’s Oral Health Foundation: America’s ToothFairy® (NCOHF) to help at-risk children receive essential oral health services and education. The duo created a Public Service Announcment (PSA) which teaches children the importance of good oral health care. Dental health professionals from across the country will get the exclusive first look of the PSA when it debuts at the America’s ToothFairy Celebration of Smiles event February 23, 2012 at the Chicago Hyatt Regency-McCormick Place.
Larry the Cable Guy will have a special message for all in attendance, with his co-star Brady making a guest appearance to launch the America’s ToothFairy Kids Club.
“We are thrilled to partner with Twentieth Century Fox Home Entertainment and Tooth Fairy 2 stars Larry and Brady, to promote children’s oral health,” stated Fern Ingber, MEd, NCOHF President and CEO. “How wonderful to have Brady at the Celebration of Smiles to launch the America’s ToothFairy Kids Club, which will provide fun, quarterly activities and Tips from the ToothFairy to encourage positive oral health behaviors.”
Mary Daily, President & CMO, WW Marketing, from Twentieth Century Fox Home Entertainment added “We always look for partnerships that can help compliment and expand the story of our projects. Larry the Cable Guy as the Tooth Fairy lends itself to great family fun and partnering with the National Children’s Oral Health Foundation is a perfect fit."
National Children’s Oral Health Foundation: America’s ToothFairy was formed in 2006 in an aggressive response to eliminate pediatric dental disease by providing community programs with the comprehensive resoures to deliver vital educational, preventive, and treatment services to children of the most vulnerable populations. NCOHF has delivered nearly $10 million in direct funding, donated dental products and educational resources to its non-profit Affiliate network and community programs throughout North American reaching millions of children with oral health services.