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Cartoon Network Presents World Television Premiere of CONTEST

Oct 01, 2013

In recognition of National Bullying Prevention Month (October) and its ongoing commitment to bullying prevention through Stop Bullying: Speak Up, Cartoon Network will present the world television premiere of CONTEST, a new, feature-length live-action movie drama, on Sunday, Oct. 6, at 6 p.m. (ET/PT). Featuring a cast of rising young actors from popular television series and movies, CONTEST explores themes of trust, forgiveness, loyalty and redemption presented in a story about a bully who learns to appreciate and understand others not like himself, and a victim who accepts that true friendship can result from unlikely circumstances. The television premiere event will be followed immediately with a live online Q&A at StopBullyingSpeakUp.com with author and family expert Rosalind Wiseman (Masterminds & Wingmen, Queen Bees & Wannabes) to discuss issues presented within the film, and recommendations on how kids, parents and educators can most effectively address bullying in their own schools & neighborhoods.

Sarah, Matt and TommySarah, Matt and Tommy

“CONTEST is our latest effort to help inspire more open discussion between kids, parents and educators about bullying issues and ways to help prevent this destructive and demoralizing behavior,” said Stuart Snyder, president and COO of Cartoon Network. “Along with our other on-going efforts and partnerships, this movie is a new, entertaining approach for us to continue spreading the message that bullying can be addressed effectively when someone has the courage to speak up.”

Finding TeammatesFinding Teammates

CONTEST is set in a small town high school where athletes are revered and the swim team rules. Within this arena, Matt (Kenton Duty) is a major bully. Tommy (Daniel Flaherty) is his favorite victim. School administrators warn Matt that if he and his friends don't stop bullying, he will be expelled, destroying his chances for a swimming scholarship. In an effort to salvage his scholarship opportunity, Matt pretends to become Tommy’s friend by joining him in a television cook contest for teens. Somewhere along the way, though, Matt suddenly begins to wonder if he’s just acting the part or if he is really enjoying Tommy's company and becoming his friend. As the contest unfolds and stakes grow higher, old emotions resurface, loyalties are challenged and the line between friend and foe is blurred.

Bullied in the HallwayBullied in the Hallway

“CONTEST is the story of Tommy, who just wants to avoid trouble, and Matt who discovers that being a bully isn't being true to himself,” added Alice Cahn, Cartoon Network vice president of social responsibility. “It's also a story of courage—that speaking up is what you do when faced with bullying, and there are friends, expected and unexpected, who stand by you, ready to help. That’s also what our Stop Bullying Speak Up campaign is all about, and we're delighted to have CONTEST join us in this mission."

Contest PosterContest Poster

Immediately following the 6-8 p.m. television premiere of CONTEST, Cartoon Network will offer a live online Q&A at www.StopBullyingSpeakUp.com with author and family expert Rosalind Wiseman. Wiseman, one of the original advisors who helped create the Stop Bullying: Speak Up campaign, will answer questions posed from viewers related to bullying themes presented in CONTEST. Author of the brand new Random House book Masterminds & Wingmen: Helping Our Boys Cope with Schoolyard Power, Locker-Room Tests, Girlfriends, and the New Rules of Boy World, Wiseman is well-suited to discuss how parents, educators and coaches can reach out to help boys overcome their most common yet difficult challenges—many of these challenges are depicted within CONTEST. The online chat will remain on the StopBullyingSpeakUp.com website for 30 days, as CONTEST will be scheduled for at least two additional encore airings in October.





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