Toronto, ON (February 5, 2014) - For many students and youth, launching a nation wide program is a dream for the future. For one bright and talented young woman, it’s a reality that she hopes will transform youth community engagement into a result driven, rewarding endeavour.

My Clean City is a national leadership program created by motivational speaker Kelly Lovell. Made for YOUth by YOUth, My Clean City caters to the 21st century student volunteer; providing a platform that engages goal-oriented mindsets and adds personal motivation to volunteer experiences.

Taking a result driven approach to volunteering, My Clean City quantifies youth impact by recording volunteer results and crediting youth and organizations that assist in achieving environmental goals. Program participants earn CleanCreds, a currency that is earned by volunteerism and community impact. CleanCreds can later be redeemed for gift cards with leading brand partners, exclusive prize packs, and intrinsic rewards such as mentorship and leadership opportunities.

“Youth are not the leaders of tomorrow, we are the leaders of today,” says Kelly A. Lovell, Founder, My Clean City. “My Clean City works to motivate youth to do more and do better using a simple four step approach: Engage, Impact, Earn and Redeem. This not only encourages mass participation among students, it trains students to be results driven, a necessary skill for survival in the workplace as an adult”.

Uniting environmentally committed organizations working for the same cause, My Clean City is a collaborative project with a variety of national brand and charitable partners. H&M, a national brand partner of this project and one dedicated to conscious actions that build a more sustainable fashion future, will take their part by encouraging garment collecting in stores and rewarding gift cards among their other prizes to youth who take action to green their cities with the program.

Other supporters of My Clean City include: TakingItGlobal, Environmental Defence, YMCA of Greater Toronto,, Ecycle Solutions, and TerraCycle.

Through such collaborative efforts My Clean City will bridge the gap between youth, local resources and their communities to improve Canada’s environment.

For more information about Kelly Lovell and My Clean City, please log on to

About My Clean City

My Clean City is a national multi-pillar program that collaborates with environmentally committed organizations to engage, enable and evaluate youth volunteer actions. Our goal is to build a sustainable future. To provide measurable results with an environmental leadership program run by YOUth for YOUth. Additional information about My Clean City can be found at




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How Do You Keep the Environment Clean?

  • I recycle everything.
  • I don't litter and I pick up any trash lying around.
  • I walk, skateboard or ride my bike everywhere.
  • I reuse bags and plastic containers.

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