It's official, Demi Lovato has just been announced as the new face of iconic shoe brand Skechers! the 21-year-old singer will be featured in their campaigns until 2016, and a new TV spot and print campaign is due out later this year. Demi couldn't be more pumped on her sneaker deal.
“My generation grew up with Skechers. And now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”