Chew on this! Bazooka Candy Brands, known for their popular confectionery products including Bazooka® gum and Ring Pop® lollipops, will extend their top-selling Juicy Drop® candy line with the launch of Juicy Drop Taffy™ candy. Building off the unique two-in-one candy experience that has made the Juicy Drop brand successful, which includes Juicy Drop Pop® lollipops, Bazooka Candy Brands has created the first-ever taffy candy that lets kids control their own flavor intensity.
Each Juicy Drop Taffy pouch will contain eight pieces of delicious chewy taffy along with a Juicy Drop sour gel applicator, allowing consumers to determine their taste experience. The candy will debut in two flavors - Blue Rebel and Knock Out Punch - and will be available nationally in March 2012, retailing for $1.49.