Universal Studios HollywoodSM defies guests to unlock the beast within as its new campaign, “Summer of Survival,” takes on its two most intense…most explosive…most ferocious…most threatening thrill rides: “Transformers™: The Ride-3D” and “King Kong 360 3-D,” created by Peter Jackson.
The impactful “Summer of Survival” campaign puts a suspenseful spin on the theme park’s most compelling, award-winning rides and challenges guests to muster the courage to face their fears when they encounter MEGATRON and his fleet of evil DECEPTICONS, and a raging Silverback ape battling a pack of dangerous prehistoric dinosaurs in a fight for survival.
With heightened primal instincts at play, “Summer of Survival” will also dare theme park guests to brace themselves for Universal Studios Hollywood’s slate of other action-packed thrill rides. In the theme park’s dinosaur-laden jungle, fear and fate collide as guests take on giant Stegosauruses, Parasaurolophuses, Dilophosauruses and Velociraptors at “Jurassic Park®-The Ride” and ace impending doom in a close encounter with a terrifying 50-foot Tyrannosaurus Rex before plunging down a treacherous 84-foot water drop.
More than a roller coaster, “Revenge of the Mummy SM -The Ride,” taps into guests’ inherent fears and phobias as they are swept into the cavernous Tomb of Imhotep, the final resting place of Egypt’s legendary Keeper of the Dead and thrust forwards and backwards along an indoor roller coaster track in utter darkness.