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Ticketmaster Launches Minimaster For Its Littlest Fans

Aug 24, 2015

Ticketmaster is an established home to thousands of events for kids and adults alike. Now, with the launch of its new program Minimaster, Ticketmaster wants its relationship with those kids and their parents to be much more than one of pure utility. Adapted from Ticketmaster UK’s exceptionally successful initiative, Minimaster accomplishes just that as it showcases the timeless essence of live entertainment when viewed through the eyes of kids. 

With a diverse selection of events and original video/editorial content, Minimaster ultimately aims to foster stimulating and meaningful experiences for the whole family. Visit Minimaster to find big fun for little fans, including Mini Events, Mini Blog content, and Mini Videos, along with a Back-To-School Sweepstakes and a social media gallery. Launched on August 11th, 2015, Minimaster reinforces Ticketmaster's position as the authority in live event discovery and recommendation.

Mini Events

  • ~60 family-friendly event listings w/ short descriptions for each
  • Categories:
    • First-Time Concert Goers
    • Must-See Musicals and Plays
    • X-treme Adventure Awaits!
    • High-Energy Sporting Events
    • Experience Disney Magic Live
    • Tiny-Tot Approved
    • Holiday Spectacular

Mini Blog

  • Various pieces connecting the tween audience/tween parents with the live entertainment experience - Roundups, listicles, guides, Q&A, playlists, life hacks, how-to’s, interviews, etc.
  • Celebrities/influencers/special guests offering advice in areas that are important to tweens and their parents including:
    • Beauty (make-up, nail art, hair styles for live events)
    • Parenting (cell phones, social media, live events)
    • Event reviewers (fan review, tips, lessons learned)
    • DIY (craft projects, room/locker makeover)
    • Back to school  (essentials lists, retail sponsorships)

Have Your Say

Will you use Minimaster to purchase tickets?  Comment below and let us know!