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No Bull Challenge

Presenting…the NO BULL Challenge! You all know by now how much we want to kick bullying to the curb both through Kidzworld and through our new project (which you helped us name!), Be Kind Online. But we need help and the more people get talking about cyberbullying, the better. So imagine how happy we were when we came across the NO BULL Challenge! It’s taking place all across America and is open to students from Grade 6 to Grade 12.

“The NO BULL Challenge is the largest, youth-led national campaign against cyberbullying in America's history. We're using the power of social media to inspire 25 million middle and high school students to build each other up, instead of tearing each other down.”

This super cool campaign invites students to make their own anti-cyberbullying videos. The top 1500 submissions all win an incredible swag bag filled with all sorts of prizes! AND if your video is one of the top 15, you and a friend get to go to on an all expenses paid trip to the NO BULL Red Carpet Awards at the Masonic Center in San Francisco on July 21, 2012! Not to give any of the surprises away but there are some pretty high profile celebs going…

Nicole Edgington (Spokesperson)Nicole Edgington (Spokesperson)


We got to chat with Shawn Marie Edginton, the creator of the NO BULL Challenge. As a Mom, she saw firsthand what cyberbullying could do, with her own daughter being cyberbullied. Getting kids to tell their stories and show that they weren’t going to take any bull from bullying is an awesome idea and what better way to tell those stories than by video? If any of you want an awesome resource about how to maneuver the social media landscape, take a look at Shawn’s book, “The Parent's Guide to Texting, Facebook, and Social Media: Understanding the Benefits and Dangers of Parenting in a Digital World.


For more information on contest rules, go to their website. This is an amazing project and we’re excited to know that there are giant campaigns for you, by you. Part of what we are doing here with Kidzworld and Be Kind Online is getting you guys talking about all kinds of things that impact your lives. So if you see a cool project or campaign like this one, let us know!

Happy filming!

The KW Team

Parents and Teachers can click here for more info too!

The Great American NO BULL Challenge Campaign Reel



latest videos


Have You Been Bullied?

  • Yeah, at school i get bullied
  • I've been bullied in the past
  • No, I've never been bullied
  • No... but I've bullied other people

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