Kw-logo-smaller

Product Placement - Good, Bad or Ugly?

Josie and the Pussycats
Courtesy of Universal Pictures.

When is enough, enough? We are bombarded by over 5,000 ads a day and yet product placement in movies and on TV is continuing to grow. We cannot sit through one episode of Survivor or rent You've Got Mail without being hit head on by tons of subliminal advertising.

In 1982 E.T. was seen eating his favorite candy, Reeses Pieces. Sales of the yummy candies skyrocketed after that and moviemakers everywhere saw a new way to make big money.

It does make sense. A movie like Mission Impossible 2 was bound to have some sort of computers in it, so why not sign a contract with Apple computers and have Tom Cruise use only Apple computers throughout the movie? Now the producers have more money to play around with and Apple sells way more computers.

But there is a time when advertising and product placement becomes too much. It's hard not to find a Starbucks coffee cup somewhere in the background of almost every movie. And last time I checked, not everyone in the world drinks Starbucks so why does everyone in the movies?

TV has jumped on the product placement bandwagon too! Reward challenges on Survivor end up looking more like a commercial for Doritos, Visa and Mountain Dew, with these products displayed in an alluring fashion on a fancy tablecloth in the middle of Australia or Africa. And let's not forget all the air-time given to Ford and their ugly Aztec on Survivor Australia. Sure a show needs sponsors, but when more camera time is given to the sponsor's products than the actual show, I think we have a problem.

Some recent movies such as Josie and the Pussycats, or Jim Carey's The Truman Show, have attempted to make fun of Hollywood's newfound love of product placement. But instead, both flicks went crazy with their own product placements. All the little pussycats were seen drinking their Evian water, scarfing down McDonald's and applying their Revlon make-up. They even had a McDonald's themed bathroom and Target circles for a carpet in their penthouse. If you ask me, Josie and the Pussycats was just a sorry attempt to get as many ad placements (and as much money) as possible. And lets not even get started on the giant commercial Britney did when she made her flick, Crossroads

Related Stories

  • Josie and the Pussycats Soundtrack
  • Survivor 1 Flashback
  • Survivor Fashions

  • readers voted!

    Comments

    there are 0 comments

    Please login or register to add comments


    like this article?
    Sign up now to get more just like it!

    latest videos

    F1015899716218

    Worst Use of Product Placement?

    • AOL in Meg Ryan's flick You've got Mail.
    • Mountain Dew on Survivor.
    • Doritos on.... you guessed it, Survivor.
    • Ford on Survivor, yet again.

    related stories

    Entertainment in the forums

    PITCHPERFECT2
    PITCHPERFECT2 posted in Movies:
    If I Stay and Snow White & The Huntsman! [s:p/zxl]
    reply about 10 hours
    Thranduil
    Thranduil posted in Movies:
    - Big Hero 6 - LOTR: Battle of The Five Armies I enjoyed them both.
    reply 1 day
    TheLeadWizzle2
    TheLeadWizzle2 posted in Movies:
    Has anyone else seen the guest?
    reply 1 day
    TheLeadWizzle2
    TheLeadWizzle2 posted in Movies:
    The guest. Absolutely love it. One of the best Psychological thrillers that I've seen in a long time.
    reply 1 day
    patriotsfan
    That movie is soo overrated. I never even got what it meant. And, there's also lame songs playing every 5 minutes of the movie. :mad :mad
    reply 2 days

    play online games

    Valantine-day-crossword-thumb

    Valentine's Day is almost here! Time for candy, hearts, flowers, love and, of co...

    Goodgameempire-thumb

    Goodgame Empire is a great strategy title by Goodgame Studios. Build your own ca...

    Black-history-month-crossword-pre

    Black History Month is a time to celebrate the amazing contributions of African ...

    Big-farm-thumb

    Uncle George has left you his farm, but unfortunately it’s in pretty bad shape. ...

    Candy-cash-thumb

    Candy's got her candies into a terrible mess, can you help her to sort them out?

    Candy-100

    A great online version of the famous Candy Crush. This is the best game launched...

    _thumb_100x100

    Bloons 2 is here! A worthy and awesome sequel at last to our original Bloons gam...

    Frostbox_100x100

    Explore the world or hang out with friends in your own condo. Get a unique look,...