DoSomething.org’s Thumb Wars Campaign Against Texting & Driving
With car crashes being the leading killer of teens in the U.S., it’s impossible to ignore the issue of texting & driving any longer. DoSomething.org and Sprint have a new campaign to combat this growing issue. Thumbs Wars: Teens vs. Texting & Driving empowers teens to join the fight, get their friends involved and report back on how they’re taking a stand against texting & driving.
The campaign will run through the summer. During that time, teens can visit ThumbWars.org to learn how to help increase awareness about this important issue. On the site, teens can also order thumb sock to prevent them from texting & driving and enter a bumper sticker design contest to spread further awareness.
While texting & driving is no laughing manner, comedians Joel McHale and Ken Jeong, co-stars from NBC’s hit series Community, star in the campaign’s PSA, where they start a thumb war and encourage teens to join the fight against texting & driving:
Teens are encouraged to use thumb socks to spread awareness for the campaign through a variety of ways including giving them to their friends, keeping them in their car as a reminder, hosting a Thumb War tournament about the cause, or updating their Facebook profile with a photo of them wearing the thumb socks.