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Tavi Gevinson Is No “Style Rookie”

Fourteen year old blogger Tavi Gevinson never expected to be an internet sensation, let alone a sought after fashionista and stylist, attending haute couture parties and meeting celebrity designers, but Tavi has shown that when it comes to clothes, she has the magic touch.

Chicago Cub

Tavi comes from the suburbs of Chicago, well away from the high world of fashion. But her parents say that even as early as fourth grade she was cutting out images and creating new looks. By the time she was 11, Tavi had turned to the internet to express her fashion ideas, and by 2008 started the blog that designers couldn’t stop talking about, Style Rookie!

Online Catalogue

Style Rookie took off like Tavi could not believe. Tavi would give her opinion on outfits she liked, talk about her life and post pics. She had a natural knack for putting together outlandish original outfits, and she was soon the toast of the fashion blogging world. Meanwhile, her parents were completely unaware that Tavi was gaining notoriety until she was asked to be the focus of an article in New York Magazine—what a shock for them!

Runways and Magazines

After the article in New York Magazine chronicling Tavi’s success and fresh ideas, her blog got over 50, 000 regular readers, and suddenly she was being asked to come to couture shows, hang out with celebrities and style for magazines. She’s often in the front row at runway shows and behind the scenes interviewing. Tavi is little for her age, not even four feet tall, so she’s really the littlest fashionista at every event, and is considered the muse or inspiration for many modern artists. She has appeared on the cover of Pop, inside Teen Vogue, French Vogue and some people have called her “The next Anna Wintour”—the famous editor of Vogue Magazine.

Tavi’s T’s

In 2009 Tavi was asked to design t-shirts for London-based company Borders and Frontiers, and her styling doesn’t stop there. Last year she was chosen by Mattel to be one of “Barbie’s Ten Women to Watch,” even though she’s only fourteen! And last summer she tried her hand at styling professionally for the magazine Blackbook—doing a beautiful but haunting summery spread with fellow teen, model Christine Staub (you may know her as one of the daughters from the Real Housewives series.) Rumor now has it that Tavi is on her way to putting out her own magazine, with a little help, we can’t wait to see it!

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