Who better to come up with their own fashion line than the trendiest twins around? That’s right, the Olsen Twins (aka Mary-Kate and Ashley) have launched their new clothing line, Olsenboye. And if you’re worried it’s all haute couture or bohemian styles, guess again. The clothes are really cute (and available at JCPenney) and totally wearable!
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Olsenboye, the new clothing collection from stylish sisters Mary-Kate and Ashley Olsen, includes everything from faded denim jackets and hot-pink miniskirts to lace-up boots and safety pin-covered saddle bags. Best of all, we love that you can get a shrunken blazer or a great plaid skirt for under $50!
There’s actually a very cool story behind the Olsenboye label. Because Mary-Kate and Ashley are busy career girls, every season brings the twins to a new city. It’s from those cities that the sisters plan to come up with different collections for each season. For Spring 2010, for example, the Olsens chose New York as their fashion inspiration. Look for elements of the Big Apple in this season’s Olsenboye designs! From what we hear, L.A. and London are coming up next!
Even if you haven’t nabbed one of the Olsens’ designs yet, head over to their website at Olsenboye.com, where the girls feature different musical artists as well as cute little short films highlighting different aspects of each city that inspires them in their fashion choices.
Video: Introducing Olsenboye