Kw-logo-smaller

America's Next Top Model: Cycle 17, Episode 2 :: Ashlee Simpson

Sep 22, 2011

This week on America’s Next Top Model Cycle 17, the all-stars get makeovers (a.k.a Ty-overs!) and learn all about branding! Episode 2, which featured guest judge Ashlee Simpson, aired on September 21, 2011.

Building a Brand

Tyra introduced the girls to Martin Lindstrom, an author and brand consultant. He taught them how to build a brand based on their personalities. He surveyed fans to find out what image each of the girls represents and assigned them a word that would become their new brand:

  • Lisa – Daring
  • Sheena – Unexpected
  • Kayla – Free
  • Shannon – Trustworthy
  • Dominique – Survivor
  • Allison – Unique
  • Angelea – Persistence
  • Bre – Girlfriend
  • Camille – Proud
  • Isis – Inspiration
  • Laura – Lovable
  • Alexandria – Tough
  • Bianca – Candid

Makeovers

Afterwards, the girls received makeovers in preparation for their photo shoot. Bre was distraught about her new short hairdo, while Alexandria embraced hers with happy tears.

Pink's Hotdog

In their photo shoot, the girls posed for a Pink’s Hotdog ad, keeping their brand in mind. This was challenging for some girls whose words weren’t easy to portray in a photo. Lisa embodied “daring” perfectly, which wasn’t too difficult. Her shot landed her best photo at panel.

Elimination

In the end, both Kayla, who struggled with her word “free;” and Sheena, who isn’t photogenic enough to be a model, were on the chopping block. Knowing Kayla’s history of amazing photos, Tyra and the judges decided to keep her in the competition and send Sheena home.

Episode 2 Photos

Have Your Say

Do you think it's fair that some girls were given easier words than others, like Lisa's "daring"? Which girl would you have sent home this week? Tell us in our comments section below!

Related Stories

readers voted!

Comments

awanagirl

awanagirl wrote:

I DO NOT like Bianca
commented: Mon Sep 26, 2011

zeecool3

zeecool3 wrote:

still trying to cach up on cycle seven alot to go so dont laugh im comin ok u can laugh its kinda fuuny if have any comment for fashion share them with love to learn bout all fashion
commented: Sun Sep 25, 2011

Psychedelic Orchestra
ALLISON!!JFJFSDJGJDGFJ
commented: Sat Sep 24, 2011

there are 9 more comments

Please login or register to add comments


like this article?
Sign up now to get more just like it!

latest videos

Make-up-brushes2-poll

Have you ever had a makeover?

  • Yes, and I loved it
  • No way
  • I give them to my friends
  • No, but I would love one

related stories

Micro_antm-1-micro
America’s Next Top Model (Cycle 17) returns with an all-star lineup of models. Fan favorites from...
Micro_antm-2-micro
This is it—the finale of America’s Next Top Model Cycle 16. Brittani and Molly compete in a fashi...
Micro_antm-3-micro
The Top 3 girls on America’s Next Top Model Cycle 16 duke it out for a spot in the finale! Check ...

Entertainment in the forums

Makayla746
Makayla746 posted in Movies:
the exersist  ;)
reply about 18 hours
Visual Aid
Visual Aid posted in Movies:
Batman Begins
reply about 20 hours
Mizzcalum
Mizzcalum posted in Movies:
The best of me, Taken 3 
reply about 21 hours
GaaraOfTheSand
GaaraOfTheSand posted in Movies:
Shaun of the dead
reply about 21 hours
Mentally_Hilarious
The Gabby Douglas Story.
reply about 21 hours

play online games

Valantine-day-crossword-thumb

Valentine's Day is almost here! Time for candy, hearts, flowers, love and, of co...

Goodgameempire-thumb

Goodgame Empire is a great strategy title by Goodgame Studios. Build your own ca...

Black-history-month-crossword-pre

Black History Month is a time to celebrate the amazing contributions of African ...

Big-farm-thumb

Uncle George has left you his farm, but unfortunately it’s in pretty bad shape. ...

Candy-cash-thumb

Candy's got her candies into a terrible mess, can you help her to sort them out?

Candy-100

A great online version of the famous Candy Crush. This is the best game launched...

_thumb_100x100

Bloons 2 is here! A worthy and awesome sequel at last to our original Bloons gam...

Frostbox_100x100

Explore the world or hang out with friends in your own condo. Get a unique look,...