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America's Next Top Model: Cycle 17, Episode 2 :: Ashlee Simpson

Sep 22, 2011

This week on America’s Next Top Model Cycle 17, the all-stars get makeovers (a.k.a Ty-overs!) and learn all about branding! Episode 2, which featured guest judge Ashlee Simpson, aired on September 21, 2011.

Building a Brand

Tyra introduced the girls to Martin Lindstrom, an author and brand consultant. He taught them how to build a brand based on their personalities. He surveyed fans to find out what image each of the girls represents and assigned them a word that would become their new brand:

  • Lisa – Daring
  • Sheena – Unexpected
  • Kayla – Free
  • Shannon – Trustworthy
  • Dominique – Survivor
  • Allison – Unique
  • Angelea – Persistence
  • Bre – Girlfriend
  • Camille – Proud
  • Isis – Inspiration
  • Laura – Lovable
  • Alexandria – Tough
  • Bianca – Candid

Makeovers

Afterwards, the girls received makeovers in preparation for their photo shoot. Bre was distraught about her new short hairdo, while Alexandria embraced hers with happy tears.

Pink's Hotdog

In their photo shoot, the girls posed for a Pink’s Hotdog ad, keeping their brand in mind. This was challenging for some girls whose words weren’t easy to portray in a photo. Lisa embodied “daring” perfectly, which wasn’t too difficult. Her shot landed her best photo at panel.

Elimination

In the end, both Kayla, who struggled with her word “free;” and Sheena, who isn’t photogenic enough to be a model, were on the chopping block. Knowing Kayla’s history of amazing photos, Tyra and the judges decided to keep her in the competition and send Sheena home.

Episode 2 Photos

Have Your Say

Do you think it's fair that some girls were given easier words than others, like Lisa's "daring"? Which girl would you have sent home this week? Tell us in our comments section below!

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Comments

awanagirl

awanagirl wrote:

I DO NOT like Bianca
commented: Mon Sep 26, 2011

zeecool3

zeecool3 wrote:

still trying to cach up on cycle seven alot to go so dont laugh im comin ok u can laugh its kinda fuuny if have any comment for fashion share them with love to learn bout all fashion
commented: Sun Sep 25, 2011

Psychedelic Orchestra
ALLISON!!JFJFSDJGJDGFJ
commented: Sat Sep 24, 2011

there are 9 more comments

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