Kw-halloween-logo-small

America's Next Top Model: Cycle 17, Episode 2 :: Ashlee Simpson

Sep 22, 2011

This week on America’s Next Top Model Cycle 17, the all-stars get makeovers (a.k.a Ty-overs!) and learn all about branding! Episode 2, which featured guest judge Ashlee Simpson, aired on September 21, 2011.

Building a Brand

Tyra introduced the girls to Martin Lindstrom, an author and brand consultant. He taught them how to build a brand based on their personalities. He surveyed fans to find out what image each of the girls represents and assigned them a word that would become their new brand:

  • Lisa – Daring
  • Sheena – Unexpected
  • Kayla – Free
  • Shannon – Trustworthy
  • Dominique – Survivor
  • Allison – Unique
  • Angelea – Persistence
  • Bre – Girlfriend
  • Camille – Proud
  • Isis – Inspiration
  • Laura – Lovable
  • Alexandria – Tough
  • Bianca – Candid

Makeovers

Afterwards, the girls received makeovers in preparation for their photo shoot. Bre was distraught about her new short hairdo, while Alexandria embraced hers with happy tears.

Pink's Hotdog

In their photo shoot, the girls posed for a Pink’s Hotdog ad, keeping their brand in mind. This was challenging for some girls whose words weren’t easy to portray in a photo. Lisa embodied “daring” perfectly, which wasn’t too difficult. Her shot landed her best photo at panel.

Elimination

In the end, both Kayla, who struggled with her word “free;” and Sheena, who isn’t photogenic enough to be a model, were on the chopping block. Knowing Kayla’s history of amazing photos, Tyra and the judges decided to keep her in the competition and send Sheena home.

Episode 2 Photos

Have Your Say

Do you think it's fair that some girls were given easier words than others, like Lisa's "daring"? Which girl would you have sent home this week? Tell us in our comments section below!

Related Stories
>
>

readers voted!

Comments

awanagirl

awanagirl wrote:

I DO NOT like Bianca
commented: Mon Sep 26, 2011

zeecool3

zeecool3 wrote:

still trying to cach up on cycle seven alot to go so dont laugh im comin ok u can laugh...
commented: Sun Sep 25, 2011

Psychedelic Orchestra
ALLISON!!JFJFSDJGJDGFJ
commented: Sat Sep 24, 2011

there are 9 more comments

Please login or register to add comments


like this article?
Sign up now to get more just like!

latest videos

Make-up-brushes2-poll

Have you ever had a makeover?

  • Yes, and I loved it
  • No way
  • I give them to my friends
  • No, but I would love one

related stories

Micro_antm-1-micro
America’s Next Top Model (Cycle 17) returns with an all-star lineup of models. Fan favorites from...
Micro_antm-2-micro
This is it—the finale of America’s Next Top Model Cycle 16. Brittani and Molly compete in a fashi...
Micro_antm-3-micro
The Top 3 girls on America’s Next Top Model Cycle 16 duke it out for a spot in the finale! Check ...

Entertainment in the forums

OurLittleInfinity46
YAY!!! I'd give this movie a 9/10 i would have given it a perfect 10, if Gus didn't die.  Sorry if that spoiled anything for you guys, but you should've done the reading and the watching people!!!!!!!!
reply about 7 hours
Boysrock50
Boysrock50 posted in Movies:
captain america, was pretty good doesn't beat the dark knight though
reply about 11 hours
GaaraOfTheSand
GaaraOfTheSand posted in Movies:
I last watched Ciel in wonderland
reply about 11 hours
GaaraOfTheSand
GaaraOfTheSand posted in Movies:
I loved it ^__^
reply about 11 hours
Camaraderie
Camaraderie posted in Movies:
I didn't like the book and movie.  My rating: 0 out of 10.
reply about 12 hours

play online games

Candy-100

A great online version of the famous Candy Crush. This is the best game launched...

Big_icon_(7)

Have you ever fancied being a ranger like those fantasy characters you love so m...

Big_icon_(4)

You run across the city in a car chase with the police officers.

Big_icon_(6)

The evil master kidnapped all of your friends!

Ow_fright_ad_100x100

Explore the world or hang out with friends in your own condo. Get a unique look,...