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Coca-Cola: AHH Effect

Aug 16, 2013

In April, Coca-Cola launched the ‘AHH Effect’ campaign – a digital playground of entertaining, interactive experiences designed after the ‘AHH’ moment one feels after drinking a Coke. Think of the “AHH Effect” as the energy and uplift you get from the refreshment Coke provides...all rolled into one simple little word...AHH.

Through this initiative, Coca-Cola has managed to bring that AHH feeling to life in a fun way on AHH.com.  And that’s just the start as Coca-Cola owns every available AHH URL. So from Ahh.com to Ahhhhhhh.com and all the way to the maximum possible amount – which is 61 – you’ll find a unique experience that’s designed after AHH. From GIFs to games and music videos to animal memes, you never know what to expect as you jump from one AHH to the next.

What is the Ahh Effect?

 

Since the campaign launched in April, Coca-Cola has been regularly updating the experiences and delivering new and refreshed content. The newest a new batch of AHHs are set to go live on August 1, 2013 - and with this group there will be 40+ active AHHs available!

  • Every AHH is designed to work on your mobile device – some are even better experiences!
  • Official hashtag: @cocacola  #AHH

Courtesy of Coca-Cola

 

32 Comments

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Tati-00
Tati-00 posted in Family Issues:
I would also talk to them and tell them how you feel. If they still say they are signing you up for the membership as a 13 year old and it scares you that much I would just tell them to leave you off the membership until you do turn 13.
reply about 2 hours
Tati-00
Tati-00 posted in Family Issues:
I think every house has some drama going on in it everyday. In my house my Mom is a divorced mother of 3 kids. My older sister is away at college but when she was here there were yelling matches between my mom and her about staying out too late and getting a speeding ticket. Also with my mom being the only one raising us she has to work full time leaving me to watch my little brother who is 10 after he gets home from school. There also can be some battles that go on there and my mom doesn't want to here it from me or him when she walks through the door after work. I just try to not make it all personal and chalk it up to the stress of everyday life.
reply about 2 hours
american_brit
"Tati-00" wrote:I would tell your mother no. I mean she shouldn't be like a dictator and force it on you. I hardly wear any make-up and my mom loves that.
reply about 3 hours
Tati-00
Tati-00 posted in Family Issues:
I would tell your mother No. I mean she shouldn't be like a dictator and force it on you. I hardly wear any make-up and my mom loves that.
reply about 3 hours
american_brit
Hey! Yeah, I'm also one of those girls who doesn't wear makeup either... maybe on a rare occasion? Or if pestered into it.  I definitely understand where you're coming from with this. My mom doesn't exactly try to get me to wear it, but is she did, I wouldn't be to happy out this either. Don't feel bad. You're beautiful no matter what; makeup doesn't  define you -unless, of course you let it...  She probably wants you to feel "more grown up,"  or thinks it's nice for a "young lady," or that'll "boost your confidence." I don't know, there could be plenty of reasons.  If you feel uncomfortable the best thing to do would be to talk to her about it. Respectfully tell how you really feel and make sure she's listening. 
reply about 3 hours

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