Coca-Cola: AHH Effect

Aug 16, 2013

In April, Coca-Cola launched the ‘AHH Effect’ campaign – a digital playground of entertaining, interactive experiences designed after the ‘AHH’ moment one feels after drinking a Coke. Think of the “AHH Effect” as the energy and uplift you get from the refreshment Coke provides...all rolled into one simple little word...AHH.

Through this initiative, Coca-Cola has managed to bring that AHH feeling to life in a fun way on  And that’s just the start as Coca-Cola owns every available AHH URL. So from to and all the way to the maximum possible amount – which is 61 – you’ll find a unique experience that’s designed after AHH. From GIFs to games and music videos to animal memes, you never know what to expect as you jump from one AHH to the next.

What is the Ahh Effect?


Since the campaign launched in April, Coca-Cola has been regularly updating the experiences and delivering new and refreshed content. The newest a new batch of AHHs are set to go live on August 1, 2013 - and with this group there will be 40+ active AHHs available!

  • Every AHH is designed to work on your mobile device – some are even better experiences!
  • Official hashtag: @cocacola  #AHH

Courtesy of Coca-Cola



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