Sports Skills Are Life Skills

KidSport BC’s new campaign focuses on a simple message: Sports Skills Are Life Skills. KidSport wants to use this message to help raise awareness about the importance of sport in kids’ development and how it can help you achieve success throughout and in all areas of your life.

On July 22, the new KidSport campaign will be kicked off with a special contest involving local media personalities, to see who will be crowned the KidSport “life skills” champions.

Personalities from TSN, Shore 104, Global TV, Team 1040, CTV, 99.3 The Fox, 24 Hours, CBC and The Beat 94.5 FM will compete in four teams headed by the following Canadian athletes:

Jake Wetzel, Canadian Olympic Men’s Rowing

Ed Fairhurst, Team Canada Rugby

Michelle Bartleman, Canadian National Skeleton Athlete

Eugene Wong, Team BC Golf

Event Details

When: Wednesday, July 22, 2009, 10:00 a.m. until approximately 11:00 a.m. (PDT)
Where: Vancouver Art Gallery, West Georgia Street, Vancouver, B.C.
Speakers: Bart Given, Director, KidSport Marketing & Communications, Mary McNeil, Minister of State for Olympics and Act Now BC

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