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Power Rangers Announce Partnership With McDonald's

Saban Brands announced today that the #1 kids action series Power Rangers Samurai is teaming up with McDonald’s to offer Power Rangers toys in Happy Meals at participating McDonald’s restaurants throughout North America. The relationship between these two iconic brands began in 1994 with a Mighty Morphin Power Rangers Happy Meal. Over fifteen years later, today’s collaboration focuses on positive lifestyle choices, including fun fitness and balanced eating for America’s youth, and coincides with the roll-out of McDonald’s new Happy Meal, that now includes apple slices in every Happy Meal purchased.

“We are so proud of the long relationship between the Power Rangers and McDonald’s,” said Saban Brands president Elie Dekel. “It is a testament to the legacy of the Power Rangers that McDonald’s and this iconic franchise have sustained their collaboration long enough to introduce a new Power Rangers Happy Meal to a second generation.”

Power Rangers fans visiting participating North American McDonald’s restaurants between Friday, September 16 and Thursday, October 13 will receive one of eight limited edition toys inspired by the hit series Power Rangers Samurai, now airing on Nickelodeon, with the purchase of a Happy Meal or Mighty Kids Meal. This new promotion brings a mix of action figures and role-play items where kids can recreate high-action moves in the palms of their hands and inspire fun, active play.

McDonald’s new Happy Meal, which will begin to roll out in select McDonald’s locations across the U.S. this month, will include a smaller, 1.1-ounce portion of fries along with produce (apple slices, a quarter cup or half serving) with the choice of a hamburger, cheeseburger or Chicken McNuggets, and choice of beverage, including new fat-free chocolate milk and 1% low fat white milk.

Power Rangers Samurai ToysPower Rangers Samurai Toys

In addition, this promotion coincides with the newest cycle of Power Rangers emPOWER, an initiative that inspires kids and families to put the Power Rangers values of teamwork, confidence, health and physical activity into action through programs at schools, online and at events in local communities. Another way is to encourage exercise and active play in and after school by using The Power Rangers emPOWER Activities. The emPOWER Activity Kit Sweepstakes is offering schools and youth organizations the chance to win a $10,000 donation and a visit from the Power Rangers and is available through November 11, 2011 on PowerRangers.com.

 

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